Engineered fueling for hybrid athletes
Upload your training.
We'll plan the food.
Every run, lift, and recovery day becomes exact meals, timed fueling, and one store-ready grocery list — priced for where you actually shop.
First week free, no account needed. Sign in if you have one.
The pipeline — live demonstration
Upload Workouts Here
Drop a screenshot or PDF, paste your plan, or connect an app.
Reading 7 workouts across 6 training days…
Demonstration content — sample athlete data
7 daysplanned at once
Every sessionindividually fueled
1 liststore-ready groceries
01The problem
Your hardest day should not be fueled like your rest day.
Static calorie and macro plans ignore the single biggest variable in an athlete's week: training. Here's the same athlete, four very different days.
Sample data
Recovery day
2,400 kcal/240g carbs
Lower energy, high protein, fiber-forward meals
Heavy lifting day
3,000 kcal/340g carbs
Protein anchored around the session, recovery dinner
Long-run day
3,150 kcal/420g carbs
Carb emphasis before, immediately after, and all day
Double-session day
3,350 kcal/420g carbs
Two fueling windows plus a between-session meal
02How it works
From training plan to grocery cart in five steps.
- 01
Upload or connect your training
Screenshots, PDFs, docs, spreadsheets, pasted text — or sync from the platforms you already use.
- 02
Confirm your workout schedule
We organize everything into a training calendar. Review it, tweak it, and confirm it in seconds.
- 03
Set your goals and food preferences
Goals, dietary pattern, allergies, budget, prep time, and where you shop.
- 04
Get your meals and grocery list
Exact meals with portions, timed around every session, plus one consolidated store-ready list.
- 05
Check in and adapt each week
A two-minute check-in tunes next week's plan to your energy, hunger, recovery, and schedule changes.
03The system
A calorie app hands you numbers. We hand you the grocery list.
Every other nutrition tool stops at targets and leaves the hard part — what to actually buy and cook — to you. Wolcottgoes all the way to a priced, store-ready shopping list. That's the whole point.
01
Workout-plan scanning
Reads the plan you already have — from your coach, an app, or a note on your phone.
02
Strength + endurance analysis
Understands lifting and running demands together — the hybrid gap most nutrition apps miss.
03
Exact meals and portions
Real food with real amounts, not just macro targets to figure out yourself.
04
Meal timing around workouts
Pre-workout, post-workout, and between-session fueling scheduled to your actual session times.
05
One-tap meal substitutions
Don't like a meal? Swap it for an alternative with matched nutrition targets.
06
Store-specific grocery planning
A consolidated list priced and organized for the store where you actually shop.
07
Budget & prep-time controls
Set a weekly budget and a max prep time — plans respect both.
08
Weekly performance check-ins
Quick feedback on energy, hunger, and adherence keeps plans honest.
09
Adaptive future plans
Next week's plan learns from this week — training changes and all.
04Upload anything
Your plan can live anywhere. We read it all.
Screenshots, PDFs, spreadsheets, training platforms, lifting apps — if your workouts are written down somewhere, that's enough.
Anything without a “soon” tag works today — click it to start your free week.
05The part every other app skips
One list, priced for your store.
This is where a calorie count becomes actual dinner. Every ingredient maps back to the meals that use it, sized to your exact week, and matched to the store where you shop — so you walk out with a full cart, not a spreadsheet.
Store integrations are in development. Prices shown are illustrative demonstration data, not live retail prices.
Target
Good balance of price and availability
- $8.49
- $5.49
- $6.98
- $6.99
- $4.49
06Who it's for
Built for athletes who do more than one thing.
If your week mixes strength and endurance, your fueling has to keep up. That's the athlete we build for first.
HYROX
Race-sim fueling, station-day carbs, competition timingCore focus
Running + lifting
Double-day fueling that respects both sessionsCore focus
Track & field
Interval-day carbs and speed-work recovery
CrossFit
Mixed-modal demand scoring, WOD-day adjustments
Tactical fitness
Ruck, PT-test, and shift-schedule friendly plans
Strength + conditioning
Adding engine work without losing muscle
Built responsibly
Serious fueling deserves serious review.
Wolcott is designed to support performance meal planning using professionally reviewed nutrition frameworks. Our roadmap includes development and review with qualified sports-nutrition professionals before any recommendation engine ships.
A note on scope: Wolcott offers general educational meal-planning support. It does not diagnose, treat, or prevent any condition, and it is not a substitute for individualized medical or dietetic care. If you have a health condition or specialized clinical needs, consult a qualified healthcare professional.
07Early feedback
What beta athletes are telling us.
Sample testimonials from our fictional prototype beta group — shown to illustrate the product experience.
I used to guess at carbs before simulation days. Having the plan shift automatically when my training shifts is the whole point — I just follow the list.
Maya R.
HYROX athlete · Sample beta tester
Marathon block plus three lifts a week meant I was always under-eating on double days. The between-session meals fixed the afternoon crash.
Devon K.
Marathoner who lifts · Sample beta tester
The grocery list alone saves me an hour a week. Everything maps to the meals, and swaps respect my budget.
Alex T.
Collegiate sprinter · Sample beta tester
08Pricing
Less than one takeout order a month.
Every plan starts with a 7-day free trial — and your first week is free before you even create an account.
Starter
Adaptive fueling for self-coached athletes.
$14.99/month
7-day free trial included
- Weekly adaptive meal plan
- Consolidated grocery list
- Basic meal substitutions
- Upload screenshots, PDFs & text
Performance
Most popularFull meal timing built around every session.
$19.99/month
7-day free trial included
- Everything in Starter
- Advanced meal timing around workouts
- Multiple store options & price comparisonIn development
- Weekly check-in adjustments
- Training-calendar integrationsIn development
- Double-session fueling plans
Coach
SoonFueling oversight for your whole roster.
From $99/month
7-day free trial included
- Multiple athletes
- Athlete adherence dashboard
- Team programming upload
- Centralized plan review
- Dietitian collaboration tools
Not ready to subscribe? Build your first week free — no account needed.
09Questions
The things people actually ask me.
- What can I upload?
- Screenshots, PDFs, docs, spreadsheets, or plain pasted text — if your training is written down somewhere, that's enough. You don't need a special format, and you don't need a coach: a plan you wrote yourself in your notes app works fine.
- How does it decide what I should eat?
- A deterministic nutrition engine takes your profile (age, size, goals, preferences) and the training week you uploaded, then calculates your energy, protein, carbohydrate, fat, hydration, and meal-timing targets from published sports-nutrition guidance. The same inputs always produce the same numbers.
- What about allergies and foods I won't eat?
- You set allergies, dietary pattern, and dislikes during onboarding, and plans are built around them. That said, always check ingredients yourself before eating anything on a plan — verifying your own allergens is your responsibility, not something you should outsource to software.
- How does the grocery list work?
- Everything from your week's meals is consolidated into one store-ready list, sized to what you actually need and organized by the store you pick. Prices shown today are modeled estimates based on typical retail pricing — not live prices pulled from your specific store. Live store-level pricing is in development, and estimates are labeled as estimates until it ships.
- Is the AI making up my calories and macros?
- No — and this is the part worth understanding. Your targets come from the deterministic engine, not from a language model. AI does exactly two jobs: it reads the training you upload, and it describes meals that fit the targets the engine already set. A guard rejects any meal text that drifts from those numbers before it reaches you.
- What if I have a health condition or a history of disordered eating?
- Please talk to a qualified healthcare professional before following any generated plan. The engine is built to refer out rather than guess: inputs suggesting a clinical or specialized need trigger a recommendation to work with a professional instead of relying on automated planning. If a plan ever conflicts with advice from your provider, follow your provider.
Your workouts change every day. Your nutrition should too.